Exploring Vietnamese Heritage: The Ho Chi Minh Museum's Role in Shaping Social Memory and Tourism in Thailand

This article examines the nexus between heritage preservation and contemporary tourism by analyzing the Ho Chi Minh Museum in Vietnam and its ramifications for social memory tourism in Thailand. It begins with a critical appraisal of Ho Chi Minh's significance as a national figure, emphasizing the museum's role in conserving his legacy and Vietnam's cultural heritage. The discourse then explores social memory tourism, focusing on how collective memories and historical narratives construct tourist experiences and contribute to collective identity formation. This analysis extends to the implications of these tourism practices for local communities in Thailand, where there is an increasing trend to commemorate historical figures and events. Utilizing qualitative research methodologies and detailed case studies, this study highlights the role of cultural heritage sites as catalysts for cross-cultural understanding and their substantial influence on the tourism sector. Ultimately, the article advocates for responsible tourism strategies that respect historical narratives while promoting sustainable regional development.