The Dynamics of the Indonesian Language in Tourism: Linguistic Adaptation by Foreign Workers in Bali, Indonesia

This article This research explores the adaptation of the Indonesian language by foreign workers employed in Bali's tourism industry. The rapid growth of Bali’s international tourism sector has led to an increase in the number of foreign workers engaging with the local community and domestic tourists. This trend has created an urgent need for foreign workers to master the Indonesian language as a primary communication tool to perform their duties effectively and build productive work relationships. The study focuses on identifying factors that influence linguistic adaptation, challenges faced, and strategies employed by foreign workers in learning and using Indonesian. A qualitative research method was applied, involving semi-structured interviews with 25 foreign workers from various countries working in the hospitality, restaurant, and tourism service sectors in Bali. The findings reveal that linguistic adaptation is influenced by cultural background, motivation to learn, and support from the work environment. Key challenges encountered by foreign workers include differences in language structure, variations in local dialects, and limited time to learn the language. To overcome these obstacles, they employ strategies such as self-learning, direct practice through daily interactions, and the use of digital tools like translation apps and online learning materials. This research highlights the importance of mastering the Indonesian language in supporting foreign workers’ success in Bali’s tourism industry while also strengthening social connections with the local community and domestic tourists. The findings provide insights into the role of linguistic adaptation in the dynamics of international tourism.